B&N Nook ebook reader trademark unearthed, expected later today

We’re ramping up to what looks like the launch of the Barnes and Noble Nook – in fact our own Vincent Nguyen is in New York today for the company’s press event – and as you’d expect the ebook geeks aren’t content to take the news when B&N feed it to them.  After the WSJ broke the news that the upcoming dual-display device will be, bafflingly, called Nook, our friend (and general malcontent) Mike Cane dug up the company’s trademark application.

barnes and noble dual display ebook reader 21 540x384

That application describes the Nook as a “portable electronic apparatus for displaying, receiving, reading and storing downloadable electronic publications, namely, books, e-books, magazines, newspapers, text, images, digital web site content and digital media featuring music through wired and wireless Internet access, accessories therefor and instructional manuals, sold as a unit.”  That certainly confirms the wireless connectivity – both WiFi and 3G WWAN have been tipped – though makes no reference to the dual-display technology we’re expecting to see.

As of writing this, Nook.com doesn’t load; however, a quick WHOIS search turns up barnesandnoble.com as the domain servers.  It seems like this ridiculous name has been around for some time; B&N registered the domain on June 10th.


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